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Who is Alfred E. Neuman?

A recent (May 10, 2019) news item caught the attention of longtime fans of Mad Magazine.  President Donald Trump (R) went after Mayor Pete Buttigieg (D) of South Bend, Indiana, who is seeking the 2020 Democratic nomination for president.  The current president unloaded with another one of his infamous Twitter attacks, likening the mayor to Alfred E. Neuman.  Buttigieg, displaying a quick wit, did not let this taunt go unmet.  “I’ll be honest.  I had to Google that,” Buttigieg said.  “I guess it’s just a generational thing.  I didn’t get the reference.  It’s kind of funny, I guess.  But he’s also president of the United States, and I’m surprised he’s not spending more time trying to salvage this China deal,” he told Politico.  Mayor Buttigieg’s response was clever, at once letting the press know that he can take a joke, and taking two shots at Trump, both calling him old and suggesting that he should spend more time doing his job and less...

Bananadine

A cheap, easy high.  Just watch your step. In the late 1960s, recreational drugs were becoming more popular than ever in the United States.  They were promoted and celebrated by the counterculture.  Marijuana and cocaine were widely used, as were hallucinogens like psilocybin and LSD.  Most of these drugs were processed plants and/or chemicals, but marijuana was pretty much rolled and smoked in its natural form.  Its only processing was drying it out, just like tobacco.  40% of Americans smoked tobacco, and it was perfectly harmless (except for increased risk of lung cancer, emphysema, heart disease, etc.)  “How can you ban a plant?” defenders of marijuana asked.  “It’s a dangerous, addictive plant!” its detractors replied. Defenders of marijuana wanted to move the fight to their territory: you can’t ban a plant.  That’s why the discovery of bananadine was so important.  It, too, came from a plant.  It was a hallu...

43-Man Squamish: An Innovation in Athletics

For some people, one of the most tantalizing challenges is being told, explicitly or implicitly, that you can’t do something.  In 1965, MAD magazine writer Tom Koch laid down one such challenge.  He wrote an article laying out the rules of a sport he invented called 43-man squamish.  The article was illustrated by artist George Woodbridge, and judging by the mail MAD received from its readers, it was a huge hit.  Of course, Koch didn’t really intend the article to b e a challenge.  His idea was to invent a sport that was complex, convoluted, absurd, and ultimately unplayable.  It featured the kind of text readers of MAD, not athletes, would expect.  It’s an uncommon sport that has instructions like, “The offensive team, upon receiving the Pritz, receives five Snivels in which to advance to the enemy goal.  If they do it on the ground, it’s a Woomik and counts as 17 points.  If they hit it across with their Frullips it’s a Dermish which onl...